Ridgeway Solar cut lead response time from four hours to 22 minutes.

“Leads used to sit in a shared inbox until someone got to them. Now the form routes by ZIP code, the rep gets a Slack ping and the follow-up sequence starts on its own.”
Luis Ortega, Sales Director, Ridgeway Solar

Ridgeway sells and installs rooftop solar across the Phoenix metro. Most leads come from web forms and arrive in bursts after a utility rate announcement.

With Web Forms & Chat and Growth automations, Ridgeway routes each lead to the consultant covering that ZIP code and starts a three-step sequence that stops the moment the homeowner replies.

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