About Pellwood
We built the CRM we kept wishing we had.
Pellwood started in the spring of 2024 in a borrowed room above a print shop on Pell Street, in Manhattan’s Chinatown. Hannah Okoye had just finished her second CRM migration in four years as head of sales operations for a 200-person sales team. Each time, the new system did more and the sellers updated it less. Tomás Albright had spent eight years building email and sync infrastructure and was convinced the problem was plumbing: if a CRM captured the work automatically, people would trust it.
The name comes from that first office, and from the idea of something solid that grows slowly and lasts. We started Pellwood in June 2024, opened to our first customers in October 2024, and opened our Austin office for onboarding and support in 2025.
Today more than 900 sales teams use Pellwood, from solo consultants to 40-seat brokerages. We are 47 people across New York and Austin.
What we believe
- Capture beats data entry. Email, calendar and calls should fill the CRM on their own.
- Prices should be public. Every plan and add-on price is on our website, and we don’t charge onboarding fees.
- Switching shouldn’t be scary. Our importers keep your history, and we do the migration for larger teams.
Leadership
Hannah Okoye
Co-founder & CEO
Ran sales operations for a 200-seller team at a New York fintech, where she migrated CRMs twice in four years and swore the third would be her own. Columbia Business School.
Tomás Albright
Co-founder & CTO
Spent eight years building messaging and sync infrastructure at large-scale email and collaboration companies. Leads engineering from New York.
Rachel Imura
Head of Customer Success
Built onboarding and support teams at two B2B software companies in Austin. Runs our Austin office and every guided migration.
Owen Battersby
Head of Product
Former sales manager turned product lead. Joined from a sales-engagement company where he led the sequences product.
Lucía Fernández
Head of Sales
Built the first SMB sales team at a payments startup from three to forty sellers.
Daniel Mbeki
Head of Security
Led security at a healthcare software company. Owns our security program.
Investors
| Round | Announced | Amount | Led by |
|---|---|---|---|
| Seed | January 21, 2025 | $4.5 million | Bellhaven Ventures, with angel investors who have run sales and revenue operations at software companies |
| Series A | May 12, 2026 | $17 million | Tamarack Street Capital, with participation from Bellhaven Ventures |
Read the press releases or see open roles.
Company details
Headquarters: 22 Cortlandt Street, Floor 16, New York, NY 10007.
Austin office: 600 Congress Avenue, Suite 1400, Austin, TX 78701.
Support: r+pellwood-support@haggl.ai · Press: r+pellwood-press@haggl.ai · Sales: +1 (646) 555-0147